Archive for April, 2008

The 5 Ways To Grow Your Business

Most business owners and managers, eager to improve their business performance, look for ways to increase their sales and profits.

One of the first questions we often get is ‘How can I grow my business?’ In reality, there are only 5 different ways you can grow your business.

1. Increase leads or enquiries

Most businesses depend on a continuous stream of new customers. Finding more prospects tends to be the most expensive method of growing your business, as it can cost five to ten times more than selling to an existing customer.

Copywriting, Or AICPBSAWN!

One of the most important yet most neglected skills in marketing is copywriting!

You use words to persuade. You use words to paint a picture in the reader’s mind of how using your service is better than using any of your competitors.

Whenever you write a letter, an advert, a brochure, a website, an article – or any other written communication, including email – you’ll benefit from copywriting skills.

It takes time to learn effective copywriting. Yet you can learn a few tricks of the trade that will help you along very effectively. So, let me introduce you to the ‘AICPBSAWN’ formula of one of America’s best copywriters, Brian Keith Voiles, a man who charges a minimum of $10,000 for an advertisement or sales letter!

Attracting Customers

A How To For Bars, Restaurants and Retail Shops!

Many bars, restaurants and retail shops struggle with getting enough customers, yet potentially have the makings of a very successful business. If you are struggling getting customers inside then there are a few basic things you need to get right.

First of all, who are you? What are you? You cannot be all things to all people. You need to clearly define what it is you are offering, and to whom. What does that particular target marketing want? If you know WHO your customer is, and WHAT you are offering, then you can decide how to attract them!

Lead Generation

How To Put Lead Generation On Steroids!

Having a constant stream of new prospects and enquiries is the true lifeblood of your business.

The problem is, how do you attract new prospects, continuously, effortlessly, effectively and profitably?

Today I will share with you one of the most powerful lead generation systems in existence. It’s been used in many industries, by countless businesses, with great results, and is particularly interesting to Estate Agents, professional service companies and most non-retail businesses.

Getting a Free Ride

How To Generate Word of Mouth Advertising and Referral Business

People like to refer business to you.

When we ask business owners how they find most of their clients, the answer is most times, “through word-of-mouth”.

That is, clients and customers who refer new clients them are responsible for the largest portion of their new business.

Now that’s both the GREAT and the BAD news about word-of-mouth!

It’s great because it means you are doing a good job. People like you and what you do, and they talk to other people about you.