Posts Tagged ‘Marketing’

Save Your Business From Disaster

There’s a lot of talk on the island of how businesses are suffering due to the economic downturn, so it’s time for some “good news” reporting showing it’s actually possible to do well, even in this climate!

In the spring we ran a series of articles in this column on how to improve your marketing and advertising for your business. And now, every fortnight the Business column will again focus on how you can improve your business.

Sell Using Brochures

15 Profit Boosting Ideas, Tips & Techniques To Help You Gain Maximum Marketing Value From Every Brochure!

A powerful brochure is one of the most effective marketing tools any business could have, particularly for businesses here in Tenerife. It’s an excellent opportunity to deliver important information about your company, products or services, and is small and handy to pick up and read, and keep for later!

A typical brochure format offers you plenty of room to provide everything you need to say to attract attention for your business and what you offer. With brochures coming in varying sizes, shapes and forms you have as much space as you need to present a compelling marketing message.

Selling Using A Website

Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience.

Coping In A “Down” Economy

If you’re feeling the pinch of the spending downturn, there are ways to overcome it.

A frequent complaint we hear nowadays is that there are fewer tourists around than last year, and they spend less money, so times are hard.

One of the most frequent questions we get is “how do we cope when we have less money to spend on advertising and marketing?”

The answer is, quite simply: increase your promotional efforts and provide better customer service!

But as we always advocate, be smart when spend you spend your money.

How To Massively Convert And Close More Sales

Using tools in your selling process makes you much more effective!

If you take sales calls over the phone, you’ll find a “Prompter” one of the most powerful tools you can use.

The Prompter is a single sheet script you use when taking enquiries, whether over the phone or in person. Sounds simple – but this script is incredibly effective.

One business reported that their conversion rate went from 2 sales out of 10 enquiries to an incredible 8 out of 10.

This strategy works particularly well for companies in a highly competitive environment where customers are price sensitive and tend to shop around.